Frontline Club in Paddington recently played host to a talk by Brian Storm . He is the founder of MediaStorm, a company that takes Digital Storytelling to a whole new level. In front of a room filled with traditional journalists, filmmakers, photographers and other media industry professionals; Storm gave a brief glimpse into the inner workings of his very successful company.
‘We’re creating a place where people are telling the kind of stories that need to be told, independent media is a great refreshing way to do that because the model is there to do it, the tools are their to do it’
MediaStorm is a company that works together with NGO’s, media professionals and commercial companies to bring to life projects that would otherwise be stuck in one medium. By combining still image, video, audio and even interactive content, MediaStorm don’t just show, they provide an experience. The company has covered many hard hitting issues such as rape victims from Rwanda, the effects of the diamond trade on the Republic of Congo, the impact of the food economy on local farmers in the US and the out of control pollution affecting our environment.
'If we’ve been able to make you laugh and cry in the same session, we know we’ve done our job well'
Storm shared some of the principles and methods he employs in all aspects of a project. Starting from an analysis of how to shoot, some ways of combining audio image and video. Moving to finding projects and presenting them, talking and quoting clients. All the way to monetising completed projects and ways to learn more through workshops and tutorials.
‘We codify what we’re doing and teach other people how to do it, and target it at educators and other people who want to start media companies just like us. We actually give our entire business model away, my advisory board is ape shit over this, and they ask me why am I doing this? And I say I don’t want to be alone in this process because I love this profession and if these guys can take it and further it that’s great. We’re not going to stand still we’re going to keep moving and get better but its not about one company trying to do this. It’s like can we take this idea, package it in a way that it can be replicated and spread’
If your looking to start up in multimedia video and want to get you bearings, head to the next talk by Brian Storm the details of which you can find here:
